Campaign Overview
July 2026 — "Every Child Deserves
a Healthy Tomorrow"
This sample creative pack illustrates the monthly deliverables for a donor acquisition
campaign focused on RDT's child healthcare programme. All creatives are shown in concept
form and would be produced with RDT-approved photography, branding, and messaging.
Campaign Type
Donor Acquisition + Retention
Channels
Meta, Google, Email, WhatsApp
Target Audiences
Cold, Warm, Retargeting
Campaign Objective
Acquire 500+ new donors (one-off + recurring) for RDT's child healthcare programme through
a multi-channel campaign anchored by impact stories from Ananthapuramu's rural health centres.
Secondary goal: reactivate 200 lapsed donors from the previous 12 months.
Static Creatives
Static social media and
ad creatives
6 static creatives in platform-specific sizes for Meta (Facebook + Instagram),
Google Display Network, and WhatsApp broadcast. Each creative includes copy variations.
1080×1080
Instagram Feed
🏥
Every Child Deserves a Healthy Tomorrow
Your ₹500 provides healthcare to 3 children for a month
Donate Now →
Hero Static — Impact Message
Primary Campaign Visual
Lead creative with emotional impact headline, child photograph from RDT health centre, and clear donation CTA.
1080×1080 px
1200×628 px
1080×1920 px
1080×1080
Facebook Feed
💚
Join 10,000+ Donors Changing Lives
Be part of RDT's community of givers. Start with ₹300/month.
Become a Monthly Donor
Social Proof — Recurring Donor
Monthly Donor Acquisition
Social proof-led creative emphasising community of donors, with recurring giving CTA and low entry barrier.
1080×1080 px
1200×628 px
1200×628
Google Display
📖
Meet Lakshmi. She walked 12 km for her first checkup.
RDT brought healthcare to her village. Now 200 children are immunised.
Read Her Story
Impact Story — Case Study
Donor-Facing Story Creative
Story-led creative featuring a real beneficiary narrative (with consent), designed for emotional connection and click-through.
1200×628 px
300×250 px
728×90 px
1080×1920
Instagram Story
🌧️
Monsoon means waterborne diseases. Your help saves lives.
Swipe up to protect a child this monsoon →
Topical — Monsoon Health
Seasonal Urgency Creative
Topical creative tying the monsoon season to urgent healthcare needs — Instagram Story with swipe-up CTA.
1080×1920 px
Story Ad
800×418
WhatsApp
💬
Thank you for your support, [Name]!
Here's what your donation achieved this month...
View Impact Report
Retention — Thank You
WhatsApp Impact Update
Personalised WhatsApp broadcast creative for existing donors showing monthly impact of their contribution.
800×418 px
WhatsApp API
1080×1080
World Population Day
🌍
World Population Day
57 years of serving rural India. 3.6 million lives impacted.
Learn More About RDT
Organic — World Day
World Population Day Post
Organic social post for July 11 — positioning RDT's work in context of global population health and rural development.
1080×1080 px
1080×1920 px
Organic
Short-Form Video & Reels
Video content for maximum
engagement and reach
4 short-form videos / Reels with scripts, storyboards, and production notes.
Each video is designed for 15–60 second consumption with subtitles for sound-off viewing.
Reel • 30 sec
Instagram + Facebook
▶️
"A Day in the Life" — RDT Health Worker
Follow Sunita as she visits 5 villages in Ananthapuramu, providing health checkups to children
Hero Reel — Documentary Style
Day-in-the-Life Documentary Reel
30-second documentary-style Reel following an RDT health worker through a typical day.
Shot on location with subtitles. Ends with donation CTA overlay.
1080×1920 px
30 seconds
Subtitled
CTA Overlay
Reel • 15 sec
Instagram + YouTube Shorts
📊
In 2025, RDT provided healthcare to 1.2 million people
Animated infographic — number counter with programme visuals
Impact Reel — Motion Graphics
Animated Impact Statistics Reel
15-second motion graphics reel with animated counters showing RDT's healthcare impact —
designed for high shareability and saves.
1080×1920 px
15 seconds
Motion Graphics
Trending Audio
Reel • 45 sec
Facebook + Instagram
🗣️
Donor Testimonial — "I've been giving ₹500/month for 2 years"
Real donor shares why they support RDT and the impact they've seen
Social Proof — Testimonial
Donor Testimonial Video
45-second testimonial from a real recurring donor — builds trust and social proof.
Shot remotely via video call or on location.
1080×1920 px
1080×1080 px
45 seconds
Subtitled
Video Ad • 30 sec
YouTube Pre-roll
🎬
This monsoon, 50,000 children need your help
YouTube pre-roll with skip-proof 5-second hook + full 30-second emotional narrative
Paid — YouTube Pre-roll
YouTube Pre-Roll Ad
30-second YouTube ad with a powerful 5-second hook designed to prevent skipping.
Features real footage from RDT programmes with emotional music and clear CTA.
1920×1080 px
30 seconds
5s Hook
End Card CTA
Carousel Formats
Swipeable carousels for
storytelling and education
3 carousel creatives (5–8 slides each) for Instagram and Facebook — designed for
high save rates, shares, and donation conversions.
8 Slides
Instagram Carousel
📸
The Journey of a ₹500 Donation
Slide-by-slide breakdown of where your money goes
Carousel — Transparency
Donation Journey Carousel
8-slide carousel showing exactly how a ₹500 donation travels from the donor to impacting a child's life — builds trust through transparency.
1080×1080 px
8 slides
Swipe CTA
5 Slides
Facebook Carousel Ad
❤️
5 Ways RDT Changed Rural Healthcare
Each slide = 1 impact area with real data
Carousel — Impact Report
Impact Highlights Carousel
5-slide Facebook carousel ad — each slide showcases one programme area (health, education, disability, livelihoods, water) with impact statistics.
1080×1080 px
5 slides
Paid Ad
6 Slides
Instagram Carousel
👧
Meet Priya: From Malnutrition to Medical School
A visual storytelling carousel of a beneficiary's journey
Carousel — Case Study
Beneficiary Story Carousel
6-slide visual narrative following a real beneficiary's transformation — emotional storytelling format optimised for saves and shares.
1080×1080 px
6 slides
Organic
Email & WhatsApp Creatives
Email templates and
WhatsApp message designs
5 email templates and 3 WhatsApp message creatives for the donor lifecycle —
from acquisition to retention and reactivation.
Email
Welcome Journey
✉️
Welcome to the RDT family, [Name]!
Your journey of impact starts here. Here's what we do and how your support changes lives.
Explore Our Work →
Email — Welcome Series #1
New Donor Welcome Email
Personalised welcome email for new donors/subscribers with RDT overview, impact stats, and CTA to explore programmes.
Email
Post-Donation
🙏
Thank you! Here's what your ₹[Amount] achieved
Impact receipt with photographs from the field + invitation to share on social media
Download Tax Receipt
Email — Thank You + Receipt
Impact Thank-You Email
Immediate post-donation email with tax receipt, impact visualisation, and social sharing buttons.
Email
Reactivation
💛
We miss you, [Name]. Children in Ananthapuramu need you.
It's been 6 months since your last gift. Here's what's happened since...
Give Again →
Email — Lapsed Donor
Lapsed Donor Reactivation
Win-back email for donors who haven't given in 6+ months — shows what they've missed and invites return.
WhatsApp
Broadcast
📱
Hi [Name]! 🙏 This monsoon, 50,000 children need protection
Quick reply buttons: [Donate ₹500] [Donate ₹1000] [Learn More]
WhatsApp — Acquisition Broadcast
Campaign Broadcast Message
WhatsApp broadcast to warm leads with quick-reply donation buttons and campaign image attachment.
WhatsApp
Donor Journey
🎉
Your monthly gift was received! Thank you, [Name] 💚
Here's a 30-second video of the children you're helping this month →
WhatsApp — Retention
Monthly Donor Update
Automated WhatsApp message sent after recurring donation — includes a short impact video to build connection.
Email
Campaign Appeal
🌧️
Monsoon Emergency: 15,000 families need help now
Emergency appeal email with progress bar showing fundraising target + urgency
Help Now — ₹500 →
Email — Emergency Appeal
Monsoon Emergency Appeal
Urgent campaign email with live fundraising thermometer, deadline language, and matching gift messaging.
Copy Variations
Headlines, body copy, and
CTA variations for A/B testing
Each creative is delivered with multiple copy variants for systematic testing.
Below is a sample copy matrix for the primary campaign.
| Variant |
Headline |
Body Copy |
CTA |
Platform |
| A — Emotional |
Every child deserves a healthy tomorrow |
In rural Ananthapuramu, thousands of children lack access to basic healthcare. Your ₹500 can change that. |
Donate Now |
MetaGoogle |
| B — Data-Led |
1.2M people served. 57 years of impact. |
RDT has served 1.2 million people across rural India. Join 10,000+ donors making this possible. |
Join the Movement |
Meta |
| C — Urgency |
This monsoon, 50,000 children need you |
Waterborne diseases spike 300% during monsoon. RDT's health workers are on the ground — but they need your support. |
Protect a Child Today |
MetaGoogle |
| D — Question |
What does ₹500 mean to a child in rural India? |
For Priya, it meant her first health checkup ever. For her village, it meant 200 children immunised. For you? |
Find Out → |
Meta |
| E — WhatsApp |
Hi [Name]! 🙏 Quick question — |
Would you like to help protect children from monsoon diseases? A small gift of ₹500 provides healthcare for 3 children for a month. 💚 |
[Donate ₹500] [Learn More] |
WhatsApp |
| F — Email Subject |
Subj: Priya walked 12 km for her first checkup |
Alt subjects: "Your ₹500 can change a child's life" / "This monsoon, children need you" / "[Name], can you help?" |
Read & Donate |
Email |
Content Calendar
July 2026 social media
and campaign calendar
A complete monthly content plan showing campaign launches, organic posts,
email sends, WhatsApp broadcasts, and key dates — all aligned to RDT's programme calendar.
1
🚀 Campaign Launch
Welcome Email A/B
5
Carousel: Donation Journey
8
Organic: Team Spotlight
11
🌍 World Population Day
Special Post
24
Reel: YouTube Pre-roll
25
Carousel: Priya's Story
28
Final Push Ads
Urgency Email
Campaign
Paid campaigns & milestones
Organic
Organic social posts
WhatsApp
WhatsApp broadcasts
Delivery Process
Monthly creative pack
delivery workflow
Creative packs are submitted for RDT approval at least 7 working days before campaign launch,
with a structured review and revision process.
Day 1–5
Research & Ideation
Review campaign brief, source stories from field teams, develop creative concepts and copy
Day 6–12
Design & Production
Produce all static, video, carousel, email and WhatsApp creatives in platform-specific formats
Day 13–15
RDT Review
Submit full creative pack for RDT approval. 2 rounds of revisions included. Safeguarding compliance check.
Day 16+
Launch & Optimise
Deploy creatives across all channels. Begin real-time monitoring and creative performance optimisation.
Previous Examples
Creative packs we've
delivered for clients
Below are examples from our portfolio demonstrating the quality, variety, and strategic thinking
behind our monthly creative deliverables.
A comprehensive campaign pack for UNIDO's low-carbon technology innovation challenge —
our most relevant previous engagement to RDT's requirements.
- 12+ social media static posts across LinkedIn, Twitter, Facebook
- 4 grant winner announcement videos
- Workshop and webinar promotional graphics
- Application phase countdown creatives
- Q&A webinar promotion and registration graphics
- Social media performance report with analytics
- Campaign proposal document (full strategy)
Multi-format creative packs for culturally resonant seasonal campaigns —
demonstrating our ability to produce diverse content types at speed.
- 2 concept presentation decks with strategic rationale
- 6 static social media creatives (JPG)
- 2 video productions (Eid campaign + Father's Day)
- Platform-specific formats for Facebook and Instagram
- Copy variations for A/B testing across platforms
Multiple campaign creative packs delivered for India's leading fintech platform —
Christmas, Valentine's Day, and financial product campaigns.
- Christmas "Merry Giftmas" — full social media creative suite
- Valentine's Day campaign assets
- Liquid Funds product campaign creatives
- 9+ static social media creatives per campaign
- Instagram Feed + Story format deliverables
Healthcare-focused and social impact campaigns for India's leading English news channel —
demonstrating our ability to create socially conscious content.
- Doctor's Day campaign — video + social posts
- "No Humour in Rumour" misinformation awareness campaign
- Healthcare warrior narrative video (COVID response)
- Instagram social media content
- Cause-based storytelling across multiple formats