Proposal — June 2026

Proposal for
Rural Development Trust

Creative Communication Agency — a full-service partnership to amplify RDT's mission across every digital touchpoint.

40+
Brands
8+
Years
6
Service Verticals
1
NGO Campaign
Scroll
01 — Company Background
Who we are
A boutique creative and digital agency built for brands that value purpose, clarity, and long-term impact.

We are a creative powerhouse for the legacy driven, creating Magic at the heart of a brand, bridging the gaps in a brands journey through the power of communication, creative finesse and continous innovation. At Kintzugi, we diligently craft brand's unique voice and bring out its hidden potential and create a unique voice. We believe a brand's story is made of its people and therefore turn challenges into chapters of legacy. Our creative chaos is rooted in calmness, purpose, and mastery. We believe only the purpose-driven are legacy-driven.

We operate under Bohobanjaara Media & Advertising — with roots in publishing, WPP advertising agencies, and digital-first brand building across India and internationally.

Great brands aren't built by hiding imperfections—they're built by owning them. We work with the full picture: your vision, your story, the things that set you apart.

Brands aren't static. They grow, adapt, and refine. We continue as long-term partners, supporting performance, iteration, and transformation with consistency.

40+
Brands Served
8+
Years Experience
33+
Websites
M+
Impressions
How We Work
The right process shapes
lasting outcomes.
A structured three-phase approach — from understanding to execution — ensures every engagement delivers measurable, sustainable results.
01

Discovery

Brand & market understanding, audience insights, opportunity mapping, and project clarity & alignment.

02

Definition

Brand strategy & positioning, messaging architecture, creative direction, and roadmap & implementation plan.

03

Implementation

Web & digital development, launch & rollout, social & content deployment, and optimisation & growth support.

Founding Team
Led by experience across
agencies, brands & startups.
Sandra
Founder & CEO

Over a decade of experience spanning India's digital revolution — from publishing at Woodhead and Macmillan, to heading Content at Lenskart.com, to Brand & Communications Head at Wholefoods India where she helped digitally launch the brand.

Served as dedicated resource for Reckitt Benckiser. Single-handedly won UNIDO's annual project. Associated with WPP and independent agencies across Delhi, Mumbai, and Spain.

Lenskart Reckitt Benckiser Wholefoods India UNIDO WPP Agencies Macmillan
Abhishek
Partner & Client Lead

Background in building and scaling digital ventures through no-code platforms, creative strategy, and performance-focused execution — a rare blend of creative direction and business thinking.

Works closely with clients to transform ideas into high-performing digital assets — websites, platforms, and systems built for speed, clarity, and scale.

Digital Strategy No-Code Dev Performance Marketing Client Relations Business Scaling
Capabilities
Full-service capability.
Brand Strategy & Positioning
Identity · Messaging · Creative Direction
Digital Strategy
Roadmaps · Audience Insights · AEO & GEO
Website Development
WordPress · E-commerce · Microsites · CMS
Social Media & Content
Strategy · Calendars · Production · Community
Performance Marketing
Meta Ads · Google Ads · Google Grants · PPC
SEO & SEM
Technical · Keywords · ORM · Entity Authority
Email & WhatsApp Marketing
Journeys · API · Broadcasts
Campaign Creative & Production
Static · Video · Reels · Carousels · Copy
Public Relations
Media · Thought Leadership · Crisis
LenskartFordDettolMOOVPhonePeLenovoCitibankCNN News18HimalayaUNIDOWholefoods IndiaGovind MilkValvoline CanadaMacmillanAjmal PerfumesVidhavani Farms LenskartFordDettolMOOVPhonePeLenovoCitibankCNN News18HimalayaUNIDOWholefoods IndiaGovind MilkValvoline CanadaMacmillanAjmal PerfumesVidhavani Farms
Entity
Bohobanjaara Media & Advertising
Web
kintzugi.agency
Email
magic@kintzugi.agency
Phone
+91 92704 71757
02 — Project Approach
A phased methodology for
seamless onboarding.
Our proven 4-phase approach ensures a smooth transition, rapid results, and continuous optimisation — with clear milestones and deliverables at every stage.

WEEKS 1–2 — DISCOVERY & AUDIT

Deep-dive into RDT's existing digital assets, donor data, brand guidelines, and organisational goals. Conduct comprehensive audits of the website, SEO, social media, and existing campaign performance. Engage with the Resource Mobilisation and Communications teams to understand workflows and priorities.

Digital Audit Report SEO Technical Audit Social Media Audit Donor Persona Framework AEO/GEO Baseline Report

WEEKS 3–4 — STRATEGY & SETUP

Build the comprehensive digital strategy, annual fundraising calendar, and channel-specific plans. Set up all technical infrastructure — Google Analytics, Search Console, ad accounts, email platform, WhatsApp API integration, and Salesforce NPSP deployment. Configure schema markup and structured data.

Digital Strategy Document Annual Fundraising Calendar Tech Stack Setup WhatsApp API Integration Salesforce NPSP

WEEKS 5–8 — EXECUTION & ACCELERATION

Launch first wave of donor acquisition campaigns across Meta and Google. Deploy email welcome journeys and WhatsApp donor retention flows. Begin SEO/SEM execution, social media optimisation, and content calendar production. Weekly progress reviews with detailed data and campaign updates.

Campaign Launch Email Journeys Live WhatsApp Flows Active Weekly Reports First Creative Pack

MONTH 3+ — OPTIMISATION & SCALE

Transition to monthly reporting cadence. Monthly A/B testing plans, creative pack delivery, and performance optimisation. Quarterly deep-dive reports with strategic recommendations. Bi-annual social media workshops for the RDT team. Ongoing website enhancements and PR activation as needed.

Monthly Reports A/B Testing Plans Quarterly Deep-Dive Case Study Production Team Workshops
03 — Experience
Track record of impact.
A selection of our work demonstrating digital campaigns in the development sector, followed by our wider brand experience.
NGO Sector Spotlight

UNIDO FLCTD Campaign

Annual low-carbon technology innovation challenge campaign for the United Nations Industrial Development Organisation (UNIDO).

Kintzugi executed a highly structured, KPI-driven digital outreach program to invite tech innovators across India to register. Operating entirely during the COVID lockdown, we developed a three-stage campaign structure: Buzz, Application, and Post-Application.

500+ Registrations
3 Campaign Phases
100% Digital Execution
LinkedIn Core Channel
UNIDO FLCTD Innovation Challenge Campaign - Main Graphic
Main Campaign Banner Key branding & challenge prompt for low-carbon tech startups.
UNIDO FLCTD Buzz Phase Campaign Outreach Graphic
Outreach & Buzz
UNIDO FLCTD Submissions Open Announcement
Submissions Open
UNIDO FLCTD Submissions Last Date Warning Graphic
Last Date Warning
NGO Sector Spotlight

Jeevan Jyot Foundation

NGO Portal & Secure Payment Integration

Developed a high-trust donor portal with secure payment integration and transparent impact reporting features for Cancer care support.

NGO Sector Spotlight

Jeevan Jyot

NGO Website Design & Maintenance

Comprehensive website redesign and maintenance focusing on mobile-first donor journeys and rapid response content updates.

Diversified Portfolio

Trusted by brands that
demand excellence

From global enterprises to purpose-driven organisations, we've delivered measurable impact across every digital touchpoint.

UNIDO FLCTD
United Nations • NGO
KPI-driven annual campaign for low-carbon technology innovation challenge. 500+ sign-ups during COVID lockdown.
CampaignSocial MediaLead Gen
Lenskart
E-Commerce • Tech
E-commerce content, product shoots, emailers, social media strategy, and CSR event communications since startup stage.
E-CommerceContentCSRStrategy
PhonePe
Fintech
Christmas "Merry Giftmas" campaign, Valentine's Day campaign, and Liquid Funds campaign for India's leading fintech platform.
CampaignCreativeSocial Media
Dettol
FMCG • Healthcare
Social media marketing with culturally resonant Eid and Father's Day campaigns including video reels.
Social MediaVideoCampaign
CNN News18
Media
Doctor's Day campaign and "No Humour in Rumour" campaign for India's leading English news channel.
CampaignSocial MediaCreative
Wholefoods India
E-Commerce • F&B
Complete e-commerce store setup, launch, and marketplace integration on Amazon and Flipkart.
WebsiteE-CommerceMarketplace
Lenovo
Technology • Hardware
VIBE content plan and social calendar management for Lenovo's mobile division in India.
Social StrategyContent Plan
Ford
Automotive
Social media audit, recommendations, and content calendar development for Ford's social properties.
AuditStrategyContent
Himalaya
Personal Care • FMCG
360° digital brand campaign conceptualisation for Himalaya Neem Facewash targeting younger audiences.
CampaignStrategy360°
UNIDO FLCTD
United Nations • NGO
KPI-driven annual campaign for low-carbon technology innovation challenge. 500+ sign-ups during COVID lockdown.
CampaignSocial MediaLead Gen
Lenskart
E-Commerce • Tech
E-commerce content, product shoots, emailers, social media strategy, and CSR event communications since startup stage.
E-CommerceContentCSRStrategy
PhonePe
Fintech
Christmas "Merry Giftmas" campaign, Valentine's Day campaign, and Liquid Funds campaign for India's leading fintech platform.
CampaignCreativeSocial Media
Dettol
FMCG • Healthcare
Social media marketing with culturally resonant Eid and Father's Day campaigns including video reels.
Social MediaVideoCampaign
CNN News18
Media
Doctor's Day campaign and "No Humour in Rumour" campaign for India's leading English news channel.
CampaignSocial MediaCreative
Wholefoods India
E-Commerce • F&B
Complete e-commerce store setup, launch, and marketplace integration on Amazon and Flipkart.
WebsiteE-CommerceMarketplace
Lenovo
Technology • Hardware
VIBE content plan and social calendar management for Lenovo's mobile division in India.
Social StrategyContent Plan
Ford
Automotive
Social media audit, recommendations, and content calendar development for Ford's social properties.
AuditStrategyContent
Himalaya
Personal Care • FMCG
360° digital brand campaign conceptualisation for Himalaya Neem Facewash targeting younger audiences.
CampaignStrategy360°
Big B Casino
Entertainment • Hospitality
Corporate website reflecting brand tonality — engaging, vibrant and built on WordPress.
WebsiteWordPressBranding
Ajmal Perfumes
Luxury • Retail
Always-On Google Ad campaign for Ajmal Perfumes Dubai — international performance marketing.
Google AdsPerformanceInternational
Jumprfit
E-Commerce • Sports
Website development and social media marketing for sports equipment e-commerce brand.
WebsiteSocial MediaE-Commerce
Roadtroopers
Travel & Hospitality
"Spot On" campaign — exploring travel-worthy spots on road trips across India.
CampaignSocial MediaContent
Valvoline Canada
Automotive • Lubricants
Social media content production and creative assets for Valvoline's Canadian market presence.
Social MediaCreative Assets
Citi
Banking • Finance
Digital creative support and campaign assets for the global banking leader's Indian operations.
Creative SupportBanking
Scooler
Education • EdTech
Complete branding, logo design, and social media launch strategy for the educational platform.
BrandingLogo DesignStrategy
Govind Milk
FMCG
Social media, Diwali campaign, Father's Day, CSR initiatives, trending content, and packaging design.
CampaignCSRPackaging
MOOV
Pharma • FMCG
Social media marketing with video content creation for the leading pain relief brand.
Social MediaVideo Reels
Prodi
Interior Design • Services
Social media strategy, execution with PR — secured YourStory feature coverage.
Social MediaPRStrategy
Vidhavani Farms
Hydroponic Farming
Website, social media, SEO, online launch, and on-ground activation for brand awareness.
WebsiteSEOLaunch
Big B Casino
Entertainment • Hospitality
Corporate website reflecting brand tonality — engaging, vibrant and built on WordPress.
WebsiteWordPressBranding
Ajmal Perfumes
Luxury • Retail
Always-On Google Ad campaign for Ajmal Perfumes Dubai — international performance marketing.
Google AdsPerformanceInternational
Jumprfit
E-Commerce • Sports
Website development and social media marketing for sports equipment e-commerce brand.
WebsiteSocial MediaE-Commerce
Roadtroopers
Travel & Hospitality
"Spot On" campaign — exploring travel-worthy spots on road trips across India.
CampaignSocial MediaContent
Valvoline Canada
Automotive • Lubricants
Social media content production and creative assets for Valvoline's Canadian market presence.
Social MediaCreative Assets
Citi
Banking • Finance
Digital creative support and campaign assets for the global banking leader's Indian operations.
Creative SupportBanking
Scooler
Education • EdTech
Complete branding, logo design, and social media launch strategy for the educational platform.
BrandingLogo DesignStrategy
Govind Milk
FMCG
Social media, Diwali campaign, Father's Day, CSR initiatives, trending content, and packaging design.
CampaignCSRPackaging
MOOV
Pharma • FMCG
Social media marketing with video content creation for the leading pain relief brand.
Social MediaVideo Reels
Prodi
Interior Design • Services
Social media strategy, execution with PR — secured YourStory feature coverage.
Social MediaPRStrategy
Vidhavani Farms
Hydroponic Farming
Website, social media, SEO, online launch, and on-ground activation for brand awareness.
WebsiteSEOLaunch
40+
Clients Served
33+
Websites Built
7
Industries
500+
Campaigns Delivered
04 — Scope of Work

Comprehensive services tailored
to RDT's requirements

Each service area is aligned to the specific requirements outlined in your RFP. Click through to explore our approach, tools, and KPIs for each vertical.

Digital Strategy

We'll develop a comprehensive, data-driven digital strategy that aligns every channel, campaign, and creative asset to RDT's core objectives — increasing digital revenue by 30% annually, expanding reach into Tier II and III cities, and building lasting donor relationships.

🌍 AEO & GEO Strategy Included

We'll implement Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to ensure RDT's programmes, impact data, and leadership are prominently surfaced by AI-powered platforms like Google AI Overviews, ChatGPT, and Perplexity — positioning RDT as the authoritative voice on rural development, healthcare access, and disability inclusion in India.

  • ✓ Audit existing digital footprint and strategy assessment
  • ✓ Annual digital roadmap with quarterly milestones
  • ✓ Channel mix optimisation across search, social, email & WhatsApp
  • ✓ Donor persona development and audience segmentation
  • ✓ Entity authority strategy for Knowledge Graphs & Wikidata
  • ✓ Monthly monitoring, review, and course correction
  • ✓ Digital transformation support for Resource Mobilisation & Comms teams

Key Performance Indicators

📈
30% Annual Revenue Growth From digital channels
👥
Audience Reach Expansion Tier II & III city penetration
🔄
Repeat Donation Rate Increase recurring donors
🤖
AI Visibility Score AEO & GEO tracking monthly
🏷️
Brand Recognition Index Target audience awareness

Website Management & Maintenance

Having built 33+ websites including e-commerce stores, corporate platforms, and real estate microsites, we bring deep WordPress expertise to ensure RDT's website becomes a world-class donor engagement and fundraising platform.

  • ✓ End-to-end WordPress maintenance, security patches & upgrades
  • ✓ Plugin management, module installation & API integrations
  • ✓ Online payment processing with robust tracking mechanisms
  • ✓ CMS with downloadable transaction database
  • ✓ Dedicated programmer/account manager for web support
  • ✓ New templates: homepage, landing pages, microsites & interactive features
  • ✓ Campaign microsites with integrated tracking
  • ✓ Lead generation forms design and implementation
  • ✓ Salesforce for Non-Profit deployment
  • ✓ CMS usage training for RDT staff
  • ✓ 4–6 hour turnaround for urgent crisis/campaign requests
  • ✓ Schema markup (FAQ, Article, Organisation) for AI discoverability
  • ✓ Monthly website & page traffic reports with quarterly deep-dive

Tools & Technologies

WordPress WooCommerce Elementor Salesforce NPSP Google Analytics 4 Google Search Console Cloudflare Razorpay / PayU Schema.org GTM Hotjar

Relevant Experience

🌐
Jeevan Jyot NGO website design, development & maintenance jeevanjyot.in
🎗️
Jeevan Jyot Foundation NGO portal development & secure payment setup jeevanjyotfoundation.com

SEO / SEM & Social Media Optimisation

We'll build a comprehensive search and social strategy that positions RDT as the most visible and authoritative voice in rural development across both traditional and AI-powered search engines.

  • ✓ Full technical SEO audit: crawl, duplicate content, site health
  • ✓ On-page optimisation: meta tags, keywords, content structure
  • ✓ Off-page: social bookmarks, blogger outreach, event submissions
  • ✓ Keyword research, mapping & ranking analysis
  • ✓ Conversion rate optimisation (CRO) analysis
  • ✓ Google Analytics & Search Console configuration
  • ✓ Online Reputation Management (ORM)
  • ✓ AEO audit for AI-answered queries about RDT's work
  • ✓ GEO implementation: entity optimisation & citation building
  • ✓ Social media optimisation quarterly across all channels
  • ✓ 5,000–10,000 new followers/month growth target
  • ✓ Google Ads management including Google Grants experience
  • ✓ PPC campaigns with clear deliverables and metrics
  • ✓ Weekly and monthly performance reports

Our SEO & SEM Experience

🌿
Vidhavani Farms Website, SEO, Online Launch & Activation
🧴
Ajmal Perfumes Always-On Google Ad Campaign (Dubai)

Platforms We Manage

Google Ads Google Grants Meta Ads YouTube Ads SEMrush Ahrefs Moz Google Trends

Campaigns: Donor Acquisition, Email, WhatsApp, Creative & Performance

We'll build a structured, always-on campaign engine — from cold donor acquisition through to retention and reactivation — grounded in data, aligned to RDT's values, and optimised continuously for maximum fundraising impact.

Donor Acquisition & Landing Pages

  • ✓ Campaigns targeting one-off and recurring monthly donors
  • ✓ Audience segmentation: cold, warm, retargeting pools
  • ✓ Conversion-optimised, mobile-first landing pages per campaign
  • ✓ Trust signals, impact statements & clear CTAs on all pages

Email Journeys & WhatsApp API

  • ✓ Automated lifecycle journeys: welcome, thank-you, nurture, reactivation
  • ✓ Segmentation and personalisation based on donor behaviour
  • ✓ WhatsApp API: donor retention + acquisition broadcast campaigns
  • ✓ Click-to-WhatsApp Meta ad integration for lead capture
  • ✓ Opt-in/opt-out compliance management

Creative Packs & Performance Ads

  • ✓ Monthly creative packs: static, video/reels, carousels + copy
  • ✓ Platform-specific formats for Meta, Google & WhatsApp
  • ✓ Full Meta + Google Ads account management
  • ✓ Weekly monitoring and bid/audience/creative optimisation
  • ✓ Monthly A/B testing plan with hypothesis and success metrics
  • ✓ Comprehensive monthly reporting: CPL, CPA, ROAS, conversion rates

Campaign Experience

🇺🇳
UNIDO FLCTD 500+ innovator sign-ups via digital campaign
📱
PhonePe Christmas Merry Giftmas gift card campaign
🧼
Dettol Eid & Father's Day Social media campaigns with video
📺
CNN News18 Doctor's Day & No Humour in Rumour

Campaign Tools

Mailchimp Sendinblue WhatsApp Business API WATI Meta Business Suite Google Ads Manager Canva Pro Adobe Creative Suite

Online Fundraising Strategy

We'll develop a holistic annual fundraising strategy that aligns every digital channel — email, SEO, SEM, social media, and interactive platforms — towards maximum revenue generation and sustainable donor growth.

  • ✓ Annual fundraising strategy and activity calendar
  • ✓ Fundraising goals, channel mix & budget recommendations per period
  • ✓ One-off and regular donor acquisition execution
  • ✓ Alignment with RDT's programmatic calendar and key events
  • ✓ Weekly KPI reporting for the first two months
  • ✓ Monthly detailed reports: SEO, SMO, and all services
  • ✓ Detailed donor acquisition and lead generation reports
  • ✓ Bi-annual social media workshops for RDT Communications team
  • ✓ Market insights and relationship building with social channels

📊 Case Study Packaging

We'll produce at least one donor-facing case study per month in multiple formats — long-form (website), short-form (social/email), and visual (fundraising appeals) — coordinating with RDT's field teams while following brand, consent, and safeguarding guidelines.

Fundraising Deliverables

📅
Annual Fundraising Calendar Mapped to events & campaigns
📧
Email Journey Automation Welcome → Nurture → Reactivation
💬
WhatsApp Campaigns Donor retention + acquisition
📖
Monthly Case Studies Multi-format impact stories
📊
Quarterly Deep-Dive Strategic recommendations report

Public Relations (Consultancy Basis)

We'll provide strategic PR support on an as-needed basis — from earned media and thought leadership to crisis management and campaign amplification — with a defined scope, deliverables, and 24-hour response commitment.

  • ✓ Media relations: press releases, journalist relationships across print/digital/broadcast
  • ✓ Crisis & reputation management with timely counsel
  • ✓ Thought leadership: op-eds, interviews, panel discussions for RDT leadership
  • ✓ Campaign PR: earned media amplification for fundraising & disaster response
  • ✓ GEO through PR: strategic placement on high-authority platforms indexed by AI
  • ✓ 24-hour response to PR requirements once briefed
  • ✓ Project-based activation with pre-agreed scope and day rate

🤖 Generative Engine Visibility through PR

We'll strategically place RDT's leadership commentary, programme data, and impact stories on national publications, sector-specific portals, and academic forums that generative AI models index — increasing the likelihood of RDT being cited as a credible voice in AI-generated responses about rural development and disability inclusion in India.

PR Capabilities

📰
Prodi × YourStory Feature story coverage secured on national startup portal
📺
CNN News18 Media outreach & press distribution
📚
Author Campaigns Strategic PR and launch activation

Engagement Model

Project-based Day-rate retainer 24hr response SLA Crisis hotline
05 — Team & PM
A dedicated team built for
programmatic impact.
We combine strategic agency leadership with a hands-on technical execution team to manage every aspect of RDT's digital presence.
Leadership & Dedicated POC

Core Team

Amy Sandra

Amy Sandra

Chief Creative Officer & Business Head

Over a decade of digital marketing experience. Former Content Head at Lenskart.com and Brand Lead at Wholefoods India. Oversees campaign strategy, business alignment, and creative direction.

Abhishek Arora

Abhishek Arora

Client Lead & Tech

Integrates creative digital strategy with deep technical execution, managing website architecture, analytics integrations, and campaign deployment.

Execution Structure

Project Management Approach

We believe in running high-impact campaigns with low operational friction. RDT will have a senior resource as a dedicated POC to streamline all communications, updates, and troubleshooting.

Apart from core leadership, we are a lean team of 9 comprising a Creative Team (Copy, Design & Motion) and a Tech Team (Developer, Performance Marketer & AISEO/SEO). This structure keeps us agile, responsive, and highly efficient.

Along with this, we work with our preferred network of consultants, freelancers, and agency partner to scale capabilities quickly on an as-needed project basis.

Operational Commitments

  • ✓
    Dedicated POC A dedicated POC (senior resource) will coordinate all daily and weekly requirements.
  • ✓
    Regular Alignment Meetings Regular alignment meetings scheduled on a daily and weekly basis to review dashboards, creatives, and priorities.
  • ✓
    Crisis Response SLA 4 to 6 hour rapid turnaround time for urgent campaign modifications or website updates.
  • ✓
    Specialized Freelance Network Access to expert designers and copywriters to scale campaigns on-demand.
06 — Technology Stack

Powered by best-in-class
tools and platforms

Our technology recommendations align with RDT's specific requirements and are selected for reliability, scalability, and integration capabilities.

🌐 Website & CMS

WordPress Elementor Pro WooCommerce Cloudflare CDN SSL/HTTPS WP Rocket

📊 Analytics & Tracking

Google Analytics 4 Google Search Console Google Tag Manager Meta Pixel Hotjar Looker Studio

📢 Advertising

Google Ads Google Grants Meta Ads Manager YouTube Ads Google Display Network

✉️ Email & CRM

Mailchimp / Sendinblue Salesforce NPSP Razorpay / PayU Zapier

💬 WhatsApp & Messaging

WhatsApp Business API WATI / AiSensy Click-to-WhatsApp Ads Chatbot Flows

🔍 SEO & AEO/GEO

SEMrush Ahrefs Schema.org Markup Google Knowledge Panel Wikidata / Wikipedia
07 — Work Samples

Demonstrated creative quality
and reporting rigor

Explore our monthly deliverables. Below you will find a sample creative pack featuring our previous social media campaigns, followed by the actual reporting format we deliver to track campaign performance.

👁️ View Full Creative Pack 📊 View Full Reporting Format

Social Media Creatives

We deliver monthly creative packs with static designs, videos, reels, and carousel copy variations. Here is a selection of social media creatives from Kintzugi's previous campaigns. Click on any creative to view it in full size.

Static Feed PhonePe PhonePe Festive Gift Card Campaign - Send Gift Cards Anytime
Festive Campaign

Merry Giftmas Visual

Interactive static banner highlighting instant digital gift cards for Christmas gifting, designed to drive transactional clicks.

1080×1080 px Meta Feed
Product Ad PhonePe PhonePe Liquid Funds - High Returns, Low Risk Campaign
Fintech Literacy

Liquid Funds Campaign

Educational graphic explaining liquid mutual fund features, using bold visual metaphors to simplify complex financial instruments.

1080×1080 px Meta Feed A/B Winner
Festive Story PhonePe PhonePe Valentine's Day Special Gift Card Promotion
Topical Campaign

Valentine's Day Promotion

Topical lifestyle-themed design with custom illustrations promoting e-gift cards for relationships and celebrations.

1080×1080 px Meta Story/Feed
08 — Pricing Structure

Transparent, modular
pricing structure

Our pricing is structured by service area, separating monthly retainer services from performance marketing campaigns, omnichannel donor journeys, project-based development, and consultancy PR.

Retainer Services

Core Digital Retainers

Foundational digital marketing retainers billed monthly to manage and optimize RDT's core digital presence.

Social Media Management ₹1,50,000/mo
SEO / GEO / AEO ₹65,000/mo
Website AMC ₹25,000/mo
Includes
  • ✓ SMM: Always-on social content creation, reels, copywriting, and monthly content calendars
  • ✓ SEO: Ongoing technical search audit, content optimization, metadata updates, and keyword tracking
  • ✓ AEO & GEO: AI engine answer optimization, Wikidata representation, and Knowledge Panel management
  • ✓ AMC: Secure WordPress hosting support, plugin updates, landing page modifications, and payment gateway maintenance

Commercial Terms: Billed in Indian Rupees (INR). All retainer fees are exclusive of GST and other applicable taxes. Ad spend budgets are paid directly to ad platforms by RDT and are separate from agency fees. Setup fees are payable at campaign onboarding. Billed monthly in advance.

09 — Contact Details

Get in touch

Have questions about this proposal or want to align on next steps? Reach out to our team.

Abhishek Arora

Client Head

Amy Sandra

Business Head
📍

Organisation Address

GF-3 V.Park, 2nd Floor Borda Margao South Goa 403601